Wedding Photographer SEO

Graphic Design - Online Advertising

SEO for Wedding Photographers Guide

Wedding Photographer SEO is a crucial strategy for any professional looking to increase their bookings from target clients without using paid ads. This guide provides an overview of SEO and why you should consider SEO as part of your marketing strategy.

What is SEO for Photographers?

Wedding Photographer SEO or “search engine optimisation” helps you to get found on search engines like Google, Bing and Yahoo. I’ve helped hundreds of wedding photographers to improve their rankings over many years. SEO consists of three different elements – technical, on-page and off-page SEO.

Photo Of A Keyboard With A Technical Seo Button

What is Technical SEO?

A detailed SEO report shows you what technical problems your photography website might have. These can include a missing SSL certificate, slow page load speed, 404 errors on broken links, and many other factors important to SEO. Google wants all websites to be safe, work well on mobile devices, and load quickly so that visitors have the best experience possible. If a photography website doesn’t pass this first test, it’s not likely to get traffic from search engines or convert inquiries.

Text Content Is King With Underline And A Ball Pen Aside

What is On-Page SEO?

Your photography website’s content has a big impact on how well it ranks in search engines and how well your SEO efforts work. On page is an SEO term that simply means the content that is visible to visitors who are exploring your website. This could be text, images, video, bullet points, tables, infographics, audio files, and other examples of rich, informational content.

Montage Showing The Words Backlink To Demonstrate This Important Part Of Off Page Seo.

What is Off-page SEO?

Off page SEO relates to any activity that supports search engine optimisation but is not actioned on the website itself. This includes citations from relevant local and trade directories, backlinks from authoritative websites and blogs, social media profiles, and click-through traffic from all of these sources. Off page SEO is the most misunderstood (and often controversial) part of search engine optimisation services. It’s always best to speak to a professional SEO before you embark on a link building campaign.

Why SEO for Wedding Photographers?

Here are 3 reasons why SEO is a winning strategy for wedding photographers.

1) Target Your Ideal Clients

SEO is an inbound marketing strategy that relies on providing content that your ideal clients are looking for. This form of attraction marketing means couples reach out to you because you meet their needs precisely in terms of style and approach.

2) Sustainable Strategy

SEO is a proven repeatable and sustainable strategy over the long term. Whereas social media platforms come and go in popularity, search engines like Google remain an essential service that couples use to find suppliers for their weddings.

3) Return on Investment

SEO offers a fantastic return on investment over the long term vs other methods such as paid ads or social media. This is because your website, content and links are an asset which can continue to deliver organic traffic for many years to come.

Pros & Cons of SEO

Here are some pros and cons to consider if you want to use SEO as a wedding photographer.

Pros for Wedding PhotographersCons for Wedding Photographers
SEO has a great return on investmentSEO requires investment upfront
You can SEO on your website yourselfYou will need training and to invest time
You can buy Done For You SEO servicesYou will need to spend a lot before any return
SEO can support your business long termSEO is not a one-off activity
SEO compliments paid ads & social mediaSEO does not deliver quick results

SEO Case Studies

Here are 3 recent case studies from highly successful wedding photographers I have worked with.

Sussex Wedding Photographer

This Sussex-based wedding photographer took my SEO and coaching before totally rebuilding their website to deliver a massive 20x growth in their keyword value to over £2,300 p/m

Web Page - Search Engine Optimization

London Wedding Photographer

The London-based wedding photographer ordered a Done For You SEO campaign from me which increased their keyword value from £20 a month to well over £1,300 p/m

Multimedia - Search Engine Optimization

Yorkshire Wedding Photographer

This Yorkshire-based wedding photographer used my Managed SEO content service to grow their keyword value by more than ten times to over £700 p/m

Web Page - Web Server

SEO Strategy for Wedding Photographers

In this video, I talk about the critical elements that make up a good SEO strategy.

Top 10 Wedding Photography SEO Tips

Here are some quick tips on how to improve the SEO on your wedding photography website.

  1. Use Google Search Console
  2. Speed up your website
  3. Make it mobile responsive
  4. Ensure your website is secure
  5. Research relevant keywords
  6. Add useful content to your site
  7. Add videos to your content pages
  8. Use your blog to educate potential clients
  9. Get backlinks from relevant sites
  10. Add local citations to your website

SEO Resources For Wedding Photographers

There are many free tools and resources you can access to help you with your SEO.

  1. Ubersuggest
  2. SEMRush
  3. SERanking

Frequently Asked Questions

These are questions that wedding photographers frequently ask about SEO.

What are the best keywords for wedding photographers?

Most searches for wedding photographers have local search intent – meaning people are searching for ‘wedding photographer near me’ or ‘wedding photographer [location]’. As a result, local regions, states, counties, cities, towns and venues are a good focus for your SEO activities. Other topics like the cost of wedding photography, trends, styles etc do have search volume but are unlikely to deliver leads for your business unless you happen to service the area the searcher is based in (i.e. very unlikely).

How long does SEO take to work?

The typical answer is 6-9 months but in reality, SEO can work in a matter of weeks for very low-competition search terms or take months or more often years for competitive keywords.

Is SEO Easy for Wedding Photographers?

Some people claim SEO is easy for Wedding Photographers. Unfortunately, this is not true and is a marketing message designed to sell courses. If SEO were easy, everyone would be doing it and SEO agencies wouldn’t exist. SEO is a proven process that delivers powerful results with the right approach. However, adding your locations keywords to your homepage and writing a few blogs about recent weddings will not touch the sides!

Why do I provide SEO services for Wedding Photographers?

I’ve worked as a professional photographer since 2017. When the Covid pandemic hit in 2022, my work stopped and I spent that time writing a course called ‘SEO For Wedding Photographers’. This led on to me starting a YouTube channel and Facebook group focused on SEO & Digital Marketing. I now work primarily as an SEO Consultant with other photographers, videographers and creatives to improve their rankings on search engines like Google. SEO is a proven long-term strategy for attracting clients with high buyer intent for photography services – including wedding, portrait and commercial photography.

Kind Words from Previous SEO Clients

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